Hancock Fabrics eCommerce Site
An intriguing aspect of this project was fitting the portal concept of the logo into the main navigation. The four portals of the logo were created to mimic the brick and mortar store set-up. These ‘boutiques’ or ‘portals’ give the user two ways to navigate the site - directly using categories or indirectly by exploring a boutique’s unique grouping of products. Using a palette that matched the logo’s many colors while accommodating a wide range of fabric swatch colors was another consideration in choosing the a more minimalist palette. Homepage Flash modules showcase rotating content to keep the site fresh. Below the homepage's fold, we took a tabbed approach to showcasing layers of dynamic content. On the interior portal pages, the colors orange, purple, blue, and green were used to set these pages apart. Hero art showcased featured content and a quad area demonstrates another way to bring the subcategories up.




