Westgate Cruise & Travel Collection

Art Direction, Website Design, and Interaction Design (private travel club)

Art Direction & Responsive Web Design of Westgate Cruise & Travel Website.
Westgate Cruise & Travel is a luxury travel club managed by parent company, International Cruise & Excursion. The Westgate Cruise & Travel Collection is a private membership program designed to offer increased flexibility and additional travel benefits for hotels, resort stays, flights, tours, car rentals, and cruises - exclusively for members.

I was responsible for the overall design and brand vision of the initial Westgate site which was the master site from which all the  other sites (brands) owned by International Cruise & Excursion were created. These travel membership club sites include Sears Vacations, Vida Vacations, Government Vacation Rewards, Westgate Cruise & Travel, Destinos, and many others.
One problem solved was the issue of explaining the travel savings credits in an inviting, engaging way that drew the user into the information. Likewise, care was taken to "tell the story" and illustrate the value proposition of membership in an engaging way so that salesmen using the site can clearly demonstrate the product to potential members. This included highlighting membership benefits and illustrating travel deals using interactive modules.
While a cadre of 4-6 other designers and several .Net developers work to lovingly design, develop, maintain, and art direct these bootstrap responsive sites, I was hired for the intial art direction and design as lead Senior Designer. As sites continue to expand and grow, I work with Carlos Avalenda, who is Senior Web Developer, who has overseen the roll-out of every major brand for the web production team.
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